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3 Steps to be an Affiliate Marketer Affiliate marketing is an arrangement between an online merchant and affiliate, in which the affiliate earns a commission for generating sales, leads, and/or clicks for the merchant's website. Affiliate Marketing for Merchants Affiliate marketing works in a win-win situation for the merchant and the affiliate. The merchant gains opportunities to advertise his products for free to a larger market which will increase his sales. The more hard-working affiliates he gets, the more sales he can expect. By getting affiliates to market his products and services, he is saving himself time, effort, and money in looking for possible markets and customers. When a client clicks on the link in the affiliate website and purchases the product, recommends it to others who look for the same item, or buys it again, this way the merchant leverage his chances of earning. On the other hand, the affiliate marketer benefits from each customer who clicks on the link on h...